COMPLETE CORE TO DISTRIBUTE NUTRITION MEALS THROUGHOUT THE EU
Complete Core Business Solutions is to pack and distribute a new range of quick sport meals for international rugby players and sports people throughout the UK and European Union.
Complete Core Business Solutions has won the contract to pack, label and distribute on behalf of Sport Kitchen Limited following an initial trial of 25,000 products which saw the Welsh Football Association, international rugby teams and cycling squads all using the products. Working in strategic partnership with Sport Kitchen, the estimated annual value of the contract is £30,000 and comes just weeks after the contract pack business owned by Managing Director Stephen Nicholls announced an £800,000 investment in new facilities.
The quick sport meal (QSM) is a range of instant, highly nutritious meal options balanced for specific nutrient timing. Enhanced with Omega 3′s and natural digestive enzymes for optimum assimilation, the meals provide athletes and the health-conscious with a quick and easy nutritional balanced solution. The ingredients are packed in a rigid plastic air tight jar with tamper evident seals.
Gareth Wotton of Sport Kitchen says: “QSMs create a completely new category in sports nutrition moving away from a reliance on supplementation for athletes’ needs and towards a bright new future in real functional foods with complete bio-availability of all nutrients.”
“The response to the product has been fantastic with many leading rugby clubs, health clubs and sporting organizations already stocking the product. We are therefore working closely with the team at Complete Core Business Solutions to further develop the market in the lead up to the Olympics thanks to their effective packing and distribution of the product throughout Europe.”
Stephen Nicholls, Managing Director of Complete Core Business Solutions adds: “Once again we have been able to demonstrate a truly innovative approach to the packing and distribution of products that enables the brand owner to develop markets with the support of a team that can respond quickly to volume requirements and market conditions.”
“Brand owners increasingly recognise the value of outsourcing their packing on a contract basis. The recent investment in our new facilities means that we are now at the forefront of the market here in the UK and we are delighted to see that we are already winning new business.”